Mike Darnold
Smollar rejects Erin Kutnick's suggestion that better PR by Smollar could have averted recall
Aug 10, 2006 Filed in: Smollar,
David
David Smollar, The Capistrano
Dispatch "Kutnick’s
snide little remark, that a better PR effort from me
might have avoided the recall, is truly laughable.
That old bromide -- “if only we had communicated
better” -- apes the broken-record spoutings
especially of Mike Darnold. He consistently
bad-mouthed me to many, apparently never taking the
time to peruse his weekly trustee packet from
Fleming, filled regularly with positive articles
about CUSD teachers and students published in the
seven Register weeklies blanketing the district.
Perhaps Fleming and Draper failed to mention to
Kutnick the numerous op-ed articles I ghosted for
Fleming in the LA Times, or the School News Roll Call
newspaper I arranged for the district, or my success
in keeping the two from being flailed by John
Stoessel on ABC’s 20-20, and so on and so forth. The
great pr ideas of a $10,000 consultant hired during
the recall effort, at the insistence of Draper, were
along the lines of bringing real estate agents to the
district boardroom for a briefing and placing
inspirational sayings on school marquees."
Kutnick is a columnist for The Capistrano Dispatch. Smollar is the former Director of Communications at Capistrano Unified School District.
Kutnick is a columnist for The Capistrano Dispatch. Smollar is the former Director of Communications at Capistrano Unified School District.